TV / RADIO / POINT OF SALE

Concept/Copy

I was told "the client will never buy it." Given their ad history, I too was a little surprised when they did. And they did water down a bit, but it ran. The spot promotes their Parmanini Sandwich. I posted the :15 version. The :30 takes too long to load. You get the idea here, just less of a setup.

Parmanini TV

Some holiday instore posters & table cards selling their nationally-awed and rather tasty pies.

P.O.S.